CONCEPTS
Official statistics from most
countries are flawed in many
ways and rarely help in defining
purchasing power or true
economic activity of your
specific target market of
consumers or firms (which may be
a small subset of the
population). Most developing or
transitional economies have
large gray markets (10 - 40% of
Gross Domestic Product) on which
taxes are not collected.
Statistics, which are frequently
compiled from tax or trade
income, often do not capture
true buying power.
Imics.com
comprehensive solutions
aggregate a complete range of
products and services necessary
for businesses to succeed
internationally. Our core
expertise evolves around a
concept called EASO meaning
Evaluation, Application, Support
and Operation. The EASO concept
involves sourcing, export
promotion, joint venture
development, and marketing
campaign design (multimedia,
print, etc.). We work closely
with translation partners,
distributors and other players
to combine and manage various
services ranging from
translation to shipping.
Imics.com client engagements are as
varied as the clients and
industries we work with.
Individual capabilities such as
our marketing creativity or
distributor networks can be
applied to fit gaps in a
client's globalization strategy.
Alternatively, we can handle all
steps of globalization with a
"Total Solution" that involves
research, planning, implementing
a strategy and supporting it
through our local offices.
Whether you seek, geographic
diversification, cutting costs
of materials and parts, or
locating untapped, profitable
markets, IMICS can assist you
with one or all aspects of your
strategy. |
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